6/26/2023 0 Comments Google my business categories![]() ![]() You can set both primary and secondary categories for your GMB profile. By being one of the first people to add a new category, you can make a quick ascent to Google’s coveted first page.In some cases, you may have to target lower-volume search terms if they: Try and pare down your list to the highest-scoring search phrases that are most relevant to your business.Remember to track the results for each phrase on your list. ![]() Once this is done, you can enter your keywords into Ahrefs to see which ones rank high in terms of search volume.For example, if your restaurant provides vegan options, you can include this attribute in your list of amenities. Note down all the goods and services you offer, highlighting any unique features.Likewise, a high-end department store is also a ‘clothing outlet’. For instance, bakery owners can add ‘birthday cake decorators’ or ‘wedding cake bakers’ to their catalog of subtypes. List out search phrases that best describe your business type and its variants.It’s not just about checking the box for what you identify as.įor starters, you’ll need to know which search terms and phrases relate to your target audience. Determine Significant Search PhrasesĬontrary to what many people believe, selecting the right Google Business Profile categories comes with a lot of research. Google My Business Category Research Methods 1. To make your life simpler, here are a few methods and tools you can use to pick the perfect Google category for your enterprise. Unless you are laser accurate with your category selection, you may lose out on a ton of potential customers! Needless to say, there’s a lot at stake here. Google Business Profile categories also determine the features available to your GMB profile.īased on your category, you may (or may not) be able to receive reviews, add booking buttons, or use GMB posts, among other things.Īlso, considering there are 3000+ Google categories at present, choosing one for your business can quickly turn into an uphill struggle. So, if your establishment is classified under ‘fine dining restaurant’, Google may include it in local search results for ‘restaurants’, ‘multi-course cuisine restaurants near me’, or ‘luxury places to eat’. Google Business Profile categories help showcase your enterprise to customers seeking products and services in your niche.Įssentially, categories enable Google to understand what your business offers so that it can insert you in relevant searches. Thanks to this free tool, entrepreneurs were finally able to boost their local web presence and engage more customers online.ĭifferent GMB elements, such as category, address, or phone number, can directly impact your local pack ranking. It’s easy to see why Google My Business (GMB) debuted to rave reviews from the small business community.
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